Career Summary
• 10+ years of well-rounded agency & corporate-level experience as a digital marketer.
• Responsible for managing digital accounts and diversifying the channel mix using paid social channels and Google ads.
• Build a robust short & long-term Digital Performance Marketing strategy and help implement the same to maximize ROI while also building brand awareness.
• Acquisitions & traffic growth by bringing CAC down, focusing steadily on quality user growth & retention.
• Identify trends & insights to optimize spending on paid campaigns.
• Plan, execute, and measure experiments and conversion tests through A/B testing to drive growth.
• Measure and report performance KPIs and assess against business goals.
• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Ecommerce - hands-on experience managing programmatic paid campaigns at Google Ads, Facebook, Instagram, and LinkedIn.
• Email Marketing to increase customer retention and loyalty through Active Campaigns, Mailchimp, and SendGrid software.
• Proactively identify and suggest next steps for better CPAs. Ensure campaigns are optimized to maximize efficiency and minimize budget wastage.